Clairette de Die : Press area

Around twenty restaurants offered a cup of Clairette de Die to their customers the last 28th and 29th June. This tasting was completed by a complete device of information: a bill-posting campaign in town centre and in the car parks, promotional table-mats in the restaurants, postcards in the cultural places, folders in the tourist offices, a lunch with the local press and insertions in “TVmag” and in “20 Minutes” to remind the floral flavours of this sparkling wine to Lyon’s inhabitants. This operation of promotion was enclosed by a student party in the “Fridge” night club (69003) the last 28th June: a cup was offered to the customers to discover the Clairette de Die.